Airtel Perplexity Partnership: Transforming AI Access in India

Estimated reading time: 7 minutes

Key Takeaways

• Airtel partners with Perplexity, a generative AI leader, to bring free AI tools to all Indian users for the first year.
• This marks a new era of AI empowerment and digital transformation for India’s millions of Airtel customers.
• Value of the offer: ₹17,000/year Perplexity Pro subscription is now free for Airtel users.
• Seamless activation and use via the Airtel Thanks app.
• Professional-grade answers, trusted research, creative ideation—all powered by generative AI.

Table of contents

Introduction: Airtel Perplexity Partnership and AI Empowerment

The Airtel Perplexity partnership marks a pivotal leap for artificial intelligence in India. It’s the first time a major Indian telecom provider is joining forces with a global generative AI pioneer to offer advanced, research-grade AI tools for free to millions of Indians.

Airtel users can now access state-of-the-art AI-powered answers and productivity tools at no cost for one year. The partnership embodies a new trend: bringing world-class AI directly into the hands of everyday users.
Times of India coverage,
CNBC TV18 announcement.

About Airtel and Perplexity: Telecom Excellence Meets AI Innovation

Airtel: Digital Leadership and Customer Focus

• Airtel is India’s second-largest telecom company with 390+ million users.
• Known for robust digital networks, customer-centric innovations, and national reach.
• Leads on service quality, tech adoption, and digital transformation.

Perplexity: Generative AI Pioneer

• Perplexity is a US-based answer engine using advanced generative AI.
• Provides **fact-checked, conversational answers** to complex queries.
• Optimized for research, productivity, and creative ideation—far beyond traditional web search.
• Delivers verified summaries instead of bare links for a supercharged research experience.

Economic Times insights

AI Partnership Details: Free Perplexity Pro for All Airtel Customers

Scope of the Partnership

• Every Airtel subscriber (mobile, broadband, DTH) gets Perplexity Pro free for 12 months.
• The regular cost is ₹17,000/year—now free for Airtel users.
• A national, first-of-its-kind AI subscription deal at this scale.

Strategic Objectives

• Boost AI adoption in India through democratized AI.
• Position Airtel as an AI-first digital innovator.
• Drive Perplexity’s reach across one of the world’s largest connected populations.

Shared Mission

Both companies share a vision of trusted, professional AI for all—from personal to academic to professional needs.

Moneycontrol analysis

Free Subscription: Claiming Your No-Cost Perplexity Pro Plan

• All Airtel users get 12 months free of Perplexity Pro—no matter the plan.
• Access includes premium AI tools for research, content, ideation, and more.
• All features offer fast, accurate, and reliable answers to your daily/career queries.

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Perplexity Pro Plan Features: What Airtel Users Get

• Advanced AI search for instant, detailed, and accurate answers
• Deep research and topic synthesis tools
• Creative brainstorming: content creation, writing, problem-solving
• Early access to new AI features, highest answer quality
• Higher daily capacity, greater control and customization
• One year’s value: ₹17,000 free—full access for the first year

Thanks App: Seamless Integration and Unified User Experience

• Claim and activate Perplexity Pro straight from the Airtel Thanks app
• Single-tap signup and no extra account setup—just use Airtel credentials
• Manage subscription, explore features, and contact help—all within Airtel’s digital platform
• Access anywhere, on any device

See more top app features

Benefits of Generative AI for Airtel Users

• Faster, verified research: Get reliable answers to complex questions in seconds
• High productivity: AI summarizes and tailors output, saving significant time
• Creative inspiration for writers, students, and professionals
• Direct answers—no endless ads or irrelevant links
• Ideal support for students, educators, and professionals

How to Get Started: Activating Your Free Perplexity Pro Subscription

1. Open the Airtel Thanks app (available for Android/iOS)
2. Log in using your Airtel number or account credentials
3. Locate the Perplexity Pro offer (banner, pop-up, rewards section)
4. Tap ‘Claim’ and follow on-screen prompts
5. Start using Perplexity Pro instantly for AI-powered research, content, and more
6. Manage upgrades/extensions post free period directly in-app

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Customer Experiences: Unique Value of the Airtel Perplexity Partnership

• Students: Fast, accurate homework help and project research
• Professionals: Summarize reports, brainstorm, and improve knowledge work
• General Users: Time-saving, instant expert answers on any topic

“I get answers to my questions instantly without searching through pages.”
“Perplexity made school research so much easier and more reliable.”
“The offer saved me ₹17,000 and boosted my productivity!”

Why This Matters: Transforming India’s Digital Landscape with Generative AI

• This partnership democratizes AI—world-class AI is now available to every Indian Airtel household
• Supports digital upskilling and smarter workforce readiness
• Early access gives Airtel users a powerful advantage in the evolving AI-driven future

Call to Action: Unleash AI’s Power with Airtel and Perplexity

• Claim your free Perplexity Pro subscription via the Thanks app
• Explore new AI-powered ways to ask, learn, and create—on any topic
• Share your experience to help both brands innovate further
• Encourage others—help friends and family activate their free Pro plans

Explore AI use cases

Airtel Perplexity Partnership: Frequently Asked Questions

• Who is eligible for the free subscription?
  All Airtel customers—prepaid, postpaid, broadband, and DTH.
• How long is the free period?
  12 full months from activation.
• What is the value?
  ₹17,000 per year—completely free for the first year.
• How do I activate it?
  Use the Airtel Thanks app and follow the Perplexity Pro prompts.
• What happens after 12 months?
  You can continue at the standard rate or return to the free version.

Conclusion: Leading India’s AI Revolution in 2025

The Airtel Perplexity partnership is a landmark moment for AI in India. With a free year of Perplexity Pro, Airtel users join the global vanguard of AI-powered, digital-first learning and productivity. This is a giant step for digital empowerment, AI literacy, and the future of knowledge in India.

Take the Next Step

Activate your free Perplexity Pro plan in the Thanks app today, experience generative AI firsthand, and help define the next era of India’s digital future.

• Times of India full article
• CNBC TV18 announcement
• Economic Times: How to Avail